Computer Methods And Programs Biomedicine -Myassignmenthelp.Com

Question: Discuss About The Computer Methods And Programs Biomedicine? Answer: Introducation Philips is a company which is working towards to expand its business and wants to bring a certain set of changes in marketing and distribution system. In present time requirement of the market as well as people available in the market is changing due to which it has become important for Philips to bring changes in its sales and distribution system. People in present time are relying more upon E-commerce companies as they can get the products and services by just by making certain clicks and place the order of the products and services they want. Philips is still dependent on the online stores and local markets of the countries in which it is dealing with the sale of its products and services (Carlsen, et. al., 2013). Therefore, by understanding the market requirements and demand of the people available in the market Philips has decided to create an E-commerce website which could be accessed by the people available in different parts of the world. The E-Commerce website of the company will help it in increasing its sale and will help it in remaining in attaining success in the market (Franzoni, 2015). Hence, a report is developed which will help Philips in evaluating every single aspect related to the business case initiated by it. The report will include every single aspect which is required to be taken into consideration by a company working a new project. This report will include all set of aspects which are related to IT project management, information related to project management methodologies, approaches and tools will be shared in this section of the research. It is necessary that an organization should develop a proper plan before initiating any project. Working towards to develop a proper project plan will help the organization in managing its success and will help in completing the project according to the requirement (Reimann and Ketchen, 2017). Mission and Objective The mission of the project is to develop an online system with the help of which a proper framework could be developed which could help in managing the sale of its products and services in the market (Ghanem, Elgammal, 2016). Philips is a company which is working in many of the Asian countries. India is one of the Asian Countries which provides a huge potential for Philips. Therefore, Philips wants to expand in India so as to ensure that the company could attain competitive advantage and could move on the path of success and sustainability (Ebel, et. al., 2016). The objective of the company is to complete the project within the 3 years so that it could avail the online purchase facility to its customers available in different parts of the world. Another objective of the company is to increase its sales by 30% percent 6 months after the launch of the E-commerce website of a company (Reimann and Ketchen, 2017). Hence, understanding the mission and objectives of Philips it could be evaluated that it is a company which wants to remain indulged in the growth aspects and wants to ensure that new and innovative strategies could be adopted by the same so that its position could remain maintained (JIE, 2017). It could be analyzed that Asian countries are the main target of Philips as they provide the great potential for growth working towards which an assurance will be made by the company that it will attain competitive advantage and will keep on moving towards the better future. The expansion is a necessity for every business and it is required that a proper planning, as well as framework, should be developed by the company so as to expand its business. Developing a project plan and working towards to initiate that project according to the set plans helps the organization in managing the growth aspects (Anthony, Garner, 2016). For the companies dealing in the highly competitive market, it has become important that they should include innovation in their business practices. A project of an E-Commerce website for the products of Philips which will be available in various parts of the world is the best plan which could be initiated by the company (Mavridis, Gross-Amblard, and Mikls, 2016). The reason behind it is that in present time Philips avail its products and services only in the offline market. The company provides its franchises and stock points to the people in different parts of the world so as to manage its sale. Products of Philips are also availed in various retail chains. In this process of offering franchises and stock points, a physical infrastructure is required for which huge amount of investment is being made by the company. Therefore, by launching E-commerce website, the company would be able to reduce the number of distribution networks and will be able to provide its products and services at the lower rate (Cengage Lea Schwalbe, 2015). This will help Philips in attracting the people of Asian countries and will help in attaining succes s and sustainability in the market. Hence, it could be said that the decision of the Philips to develop an E-commerce website and to go online is really effective which will help the same in attracting a huge number of customers towards the business and will help it in moving on the path of growth and success (Shtub, 2017). Philips CSR Policies Presently Philips is working in the marketing of India in which company is growing on the growth rate. So as to ensure that the people of India could remain attached to the company, it prefers to remain indulged in the CSR practices. It is being analyzed that Corporate Social Responsibilities has become one of the most important aspects of the organizations dealing in any market. It has become important that these organizations should understand their corporate social responsibilities and should work towards to develop the policies and procedures which could help the company in maintaining the decorum of the market (Stanek, Babkin, Zubov, 2016). Understanding its corporate social responsibilities Philips has initiated a CSR program in India. To ensure that the corporate social responsibilities of the company could be maintained, in India company has initiated a Philips India Limited Company which remain indulged in the CSR activities and ensures to provide a support and helping hand for the people of India as well as for the society in which the company is working (Mainga, 2017). The business of Philips India Limited and its subsidiaries are located in various parts of the country which are providing the valuable CSR services to the people as well as to the market of India. Philips prefers to work towards the welfare measures for the community at a large scale which includes the employees working in a company and their families. Philips also prefers to make a positive contribution to the society at a large by organizing the social and cultural development programs which include educational services, training, providing social awareness especially to the people who are economical of backward class so that they can grow and generate an effective amount of income. Another CSR activity in which Philips remain indulged is of protection and safeguard of the environment and maintaining the ecological balance (Furnham, Gunter, 2015). These are certain CSR activities which are being initiated by Philips in the Indian market. The project of Philips is directly linked with its corporate social responsibility as by launching the E-commerce website company will be able to minimize the cost of the products it is selling in the market. This will help the customers in getting the products and services at a fair price. On the other hand by applying the new and innovative technology at the workplace company will be able to help its employees in learning new things and progressing in the market. Environmental sustainability will also be initiated by the company with the application of new project in the market (Castellanos, Cigarrn, Garca-Serrano, 2017). Reduction in the distribution channel and availing online centers will lead to reducing the transportation cost which will help in saving fuel. On the other hand, new job opportunities will also be availed by the company after initiating the project. To manage the transaction related work and purchase transactions and for various customer services and support facilities company will develop customer care service centers and customer helpline centers. This will help in increasing job opportunities in the market which again will provide a support to the target population and will also help in reducing unemployment from India and various other countrie s (Mainga, 2017). Hence, understanding the CSR aspects related with Philips it could be evaluated that the company has an effective set of plans and policies in relation to the welfare of the country and society in which it is working. It is required that the company should focus towards the development of the society and economy so that more opportunity could be created and sustainability could be obtained (Singhal, Agrawal and Sharma, 2016). For the companies like Philips working in a highly competitive environment, one of the most important aspects is attaining competitive advantage so that they could remain in the run of attracting customers towards its products and services and could attain sustainability. Hence, adopting new and innovative technology will provide a set path to the companies with the effect of which it will be able to manage its work process and will be able to ensure that it could sustain and attain success in the competitive market in which it is working (Reimann and Ketchen, 2 017) Business Case Definition Phillips is the company which is indulged in the electronic market which prefers to remain indulged in the practices of adopting new and innovative technology at the workplace (Sikwane, 2016). Electronic Industry is growing day by day in which there are a various set of competitors which are also increasing. In this situation, it becomes necessary that Philips should work towards to develop new and innovative ideas for its progress. The company wants that it should adopt the technology which could help it in its growth aspects with the effect of which sustainability could be obtained. Therefore, to ensure that the company could attain competitive advantage in the market company has developed a plan to initiate a new project which is related to the Program Logic Model (JIE, 2017). The company is planning to introduce its E-commerce website which will provide access to the target customers to visit the website and to place orders for the products and services. Various additional servic es like online payments, net-banking option, credit card payment and cash on delivery will also be available on the E-commerce website of Philips. An assurance will be made by Philips that they will provide the exact products which are being displayed on the website which will help the company in maintaining transparency and gaining the trust of the customers (Mavridis, Gross-Amblard, and Mikls, 2016). Business Case Aim Philips is one from one of the well-known names in the electronic market for which it becomes important that the company should have clear aims working on which it could attain competitive advantage in the market (Pder, Lukki, 2011). Philips is the company which works towards to provide innovation to the customers available in the market. Innovation is one of the aspects which are being kept on the priority of a company. The tagline of the Philips provides a clear image of its CSR activities which included sense and simplicity. This tagline is developed by the company so as to ensure that the day to day life of the people could become easy and simple with the help of the sensible items (Shtub, 2017). USP of Philips is improving peoples lives through meaningful innovation which means that the company prefers to remain indulged in the practices of improving the lives of people available in the market. Innovation has become one of the most important aspects of managing the day to day life. Hence, the aim of Philips is to improve the day to day life of people by providing sensible innovation. Philips has introduced its subsidiary in the Indian market which is known as Philips India Limited. This subsidiary of Philips aims at providing better and effective set of solutions to the people available in the market. Philips is the company which works towards for the welfare of the community and society in which it is working (Kucherov, Zamulin, 2016). The main focus of Philips remains with providing an effective set of solutions to the people available in the market so that they can grow and develop. The company prefers to ensure that it could avail job opportunities to the people available in the market in which it is working (Coronel Morris, 2016). Therefore, the company is going online which will help in availing job opportunities to the target population available in the market. This initiative of the company will also help in the economic growth of the country and will provide a growth opportunity for the society in which it is working. Business Case Scope E-commerce companies growing in the market as people available are relying more upon the online purchasing system and prefer to get the purchases delivered to their homes (Ghanem, Elgammal, 2016). In this changing society, it has become important for the companies to move online rather than relying on the physical stores or retail chain. Hence, taking the initiative to move online will provide an effective set of solution to Philips. The market of Asian countries will mainly be focused upon by Philips so as to ensure that it could attain competitive advantage. Philips is getting an effective set of response from the market of India as the population of India prefers to buy products and services via E-commerce website rather than visiting the physical stores. In this situation India becomes an emerging market for the companies like Philips and investing in the market will result in providing a fruitful response to the company with the effect of which it will sustain and attain compet itive advantage in the market (Franzoni, 2015). Hence, evaluating all the aspects and market situations it could be evaluated that the scope of the business case is very broad as it will definitely provide a positive response to the company with the effect of which it will be able to sustain and attain success in the competitive market it is working (Ebel, et. al., 2016). It could be suggested that Philips should work towards to develop a proper plan so that it could manage its growth in India and should remain indulged in the CSR activities. Remaining indulged in the CSR activities will provide a relevant set of support to Philips with the effect of which it will be able to earn customer loyalty and trust (Farber Canziani, et. al., 2012). CSR is becoming important for every single company working on the international level as it helps in enhancing goodwill in the economics with the effect of which more and more people get attracted towards the products and services of the company and prefers to remain attached with the company for a long period of time. Therefore, working towards the business case will definitely provide an effective set of support to Philips with the effect of which it will be able to attain success and competitive advantage in the international market. This will help the company in increasing its scope and will develop a support sy stem with the effect of which company will attract more and more customers towards its products and services and will be able to manage its position in the competitive environment of electronic industry (Carlsen, et. al., 2013). Business Stakeholders And Stakeholders Analysis Stakeholders play a very vital role in the growth of any business. These are the individuals or groups who either directly or indirectly remain attached or get affected by every single activity of the company. For a company like Philips working in the competitive market, it becomes important that it should work towards to identify all the stakeholders which are either directly or indirectly attached to the business process (Andries, Debackere, 2013). Identification of the stakeholders attached with the company will help the same in developing a proper plan which will help in fulfilling their needs and wants with the effect of which company will be able to process its work process in a smooth and subtle way. In this section identification of the business stakeholders will be done and with the help of their analysis, a trail will be made to understand their needs and wants to be attached to the process of the business (Benckendorff, et. al., 2012). Stakeholders Of Philips There are a various set of stakeholders which are attached with the company these stakeholders are: CEO and Chairman: Frans Van Houten is the CEO of Philips who took over the position on 1 April 2011. CEO of the company is one of the key stakeholders as he plays a very vital role in the growth of the company. CEO is a person who runs the business and makes all the big and effective set of decisions related to the business. In this case, it becomes necessary that Philips should provide an effective set of business to the CEO and should provide a growth chart which could help in developing more innovative decisions for the company (Kamath and Saurav, 2016). Major Brand suppliers: These are the external stakeholders of the company who gain plays a key role in its growth. Major brand suppliers are the people who prefer to work towards managing all set of supplies related to the company (Cheng, Wen, and Sun, 2015). It is required that Philips should provide all set of support to the suppliers so that they could remain in touch with the company. Customers: Customers are most important stakeholders of the company. Customers help the company in generating an effective set of revenue and help the company in managing its growth. It is necessary that Philips should remain indulged in the practices of developing new and innovative products and services for its customers so that they could remain in touch with the company. Providing products and services at a fair price and ensuring to maintain the quality of the product will help the customers in remaining happy and in remaining attached to the company (Al-Odeh, 2016). Shareholders: Shareholders again are the external stakeholders of the company who make an investment in the shares of the company. Shareholders are treated as the owners of the company as they help it in providing an effective set of funds and helps in managing its work process. In this situation, it becomes important that Philips should remain indulged in the practices with the effect of which value of its share could increase so that the stakeholders who have invested in the business could get an effective set of return on the investment they have made (Reimann and Ketchen, 2017). Government: Government is the external stakeholder who ensures that the decorum of the market could remain maintained and assurance could be made that fair trade could be maintained. The government applies the rules and regulations which help the companies in trading effectively and freely in the competitive market. In this situation, it becomes important that Philips should work towards to help the government by following all the policies and procedures, and should pay all the taxes and duties applied by the government to the trade (Singhal, Agrawal and Sharma, 2016). Employees: Employees are the key stakeholders attached with the company (Sheehan, 2008). These are the internal stakeholders who work towards to manage the production and various other aspects. Employees of the company play a very vital role in managing the productivity and fulfilling the demand of the market. Therefore, to help the employees it is necessary that Philips should work towards to provide better and effective infrastructure, it should ensure that all the employees should be treated equally in the workplace. It is also important that company should help in the growth aspects of the employees so that they can manage their personal life in an effective way (Mainga, 2017). Society: Philips is working in the international market in which it becomes necessary that the company should remain indulged in the CSR practices which could help in the growth of the society. It is required that the new business case of Philips should help the society in growing and should provide them a support with the effect of which development could be provided to the people available in the society (Liu, 2012). Stakeholders Analysis Low Interest High Interest Low Power Employees of Suppliers who work indirectly for the company Occupational Customers Loyal Customers who always remain attached to the products and services of the company Suppliers who manage the daily supplies of the company (Castellanos, Cigarrn, Garca-Serrano, 2017). Employees working in the company Keep Satisfied Key Players High Power Government of the country in which the company is working Shareholders of the company who have invested their money in the share. Society in which the company is working. CEO and Chairman of the company Major branded suppliers who help in maintaining the turnover of the company and provides a suitable path for the growth and sustainability. Stakeholders analysis provides a set path to the company in evaluating the importance according to the benefits and solutions they provide to the company (Anthony, Garner, 2016). It is necessary that a company should analyze the stakeholders so that it could develop the strategies and make the priorities of fulfilling the requirements of the stakeholders according to their needs and wants and the help and support they provide to the company. Philips is the company which remains indulged in the practices of gaining information related with its stakeholders and works towards to develop an appropriate set of strategies with the effect of which it manages to fulfill the needs and wants of every single stakeholder attached with the company (Wasson, 2015). Program Logic Model A program logic model is developed which will help in understanding the objectives of an organization. For an organization, one of the most important aspects is to develop a set framework with the effect of which understanding related with the growth aspects could be made so as to manage the progress of the company (Sikwane, 2016). This section will include a program logic model which will help in evaluating the smart objectives for the business case of Philips. These smart objectives are: SMART Objectives Philips is a company which beliefs in innovation for which the company is willing to make an investment of $1m. The project comprises of developing an E-Commerce website for all the countries in which the company is working. The project will require market research of all the countries which will require huge investment and time. In one 1 year company wants to complete the work related to market research and wants to gather the response of target population available in the market (Norman, Brotherton, and Fried, 2011). Another objective of the company is to complete the project within 3 years and establish a proper networking system in all the countries so that flow of information could be maintained and productivity could get increased by 20%. The company wants to make the investment of $1m which is estimated to be recovered in back in 3.5 years as with the introduction the E-commerce website objective of the company is to enhance its revenue by 30% within the 6 months of the introduction of the website (Norman, Brotherton, Robert, 2010). The company also has the objective of evaluating all set of potential risks within the 6 months so that strategies to mitigate these risk factors could be developed within the 3 months. This will help the company in processing the work in a smooth way related with the company and will help the same in attaining success by completing the project within the time frame of 3 years. Philips also aims at generating employment for the people of the country in which it will launch its customer care center. For the market of India, it is being estimated that the new project of Philips will open almost 50000 new job vacancies for 25 cities of India which will help the country in reducing unemployment (Miller, 2009). Hence, evaluating all the aspects and objectives of Philips it could be analyzed that the objective set by the company are Specific as they are developed on the basis of the plans and policies of the company (Miller, 2008). These objectives are measurable as productivity and review could be measured by making the comparison with the previous performance. The objectives set by Philips for the new project are attainable as it is easy to attain all the objectives within the time which is availed. Therefore, it could be said that all the objectives set by Philips are SMART and will help the company in attaining success and attaining competitive advantage. It could be evaluated that the objectives of the company will also help it in maintaining all the CSR activities and will provide a relevant set of opportunities of growth for the people living in the country (Mavridis, Gross-Amblard, and Mikls, 2016). Feasibility Analysis A feasibility study is one of the most important aspects attached with the evaluation and analysis of any new project. It is required that the companies working in a global market should indulge the practices with the effect of which evaluation of the effectiveness of the company could be done in a proper way (Lock, 2013). A data was collected from the annual report of Philips in which it was evaluated that company is financially sound so as to make such type of investment decision. It was evaluated that Philips is the company which remains indulged in the practices of environmental sustainability (JIE, 2017). With the help of the below graph, it could be evaluated that presently company is working on a project green innovation which will help in saving energy and will help the households in making an effective set of contribution in the environmental sustainability aspects. Innovation remains the prime focus of the company in which it prefers to work towards to develop some of the other new and innovative aspects which help the company in managing the sustainability and providing a relevant set of support in attaining success (Iland, 2013). Philips is a company which has developed three pillars of the Healthy people, sustainable planet, program. These three pillars are: Creating value for the customers by providing sustainable solutions (Haugan, 2012) Leading those customers by examples in all the sustainable operations of the company Multiplying the impact of the company by driving Sustainability with the help of supply chain, SWOT Analysis STRENGTHS WEAKNESSES Philips has its subsidiaries in more than 100 countries, availing jobs to more than 120,000 employees. Operations of Philips provide around 110+ production facilities. Philips has a market leadership and strong brand equity in the market. The company prefers to align operations with the market conditions so that its products could get increased. Customer loyalty is high The company remains indulged in the environmental sustainability aspects which enhance brand value in the market. Various legal tangles lead to tarnishing the image of the brand. High competition in the market for electronic appliances. Higher price quotients as compared to the competitors (Furnham, Gunter, 2015). OPPORTUNITIES THREATS Growth through the inorganic route creates an opportunity for growth to Philips. Demand for the sustainable and green lighting is increasing in the market. Growing opportunity in the markets of India and China (Desmond, 2016). Push from various government and environmental activists for the greener products is creating opportunities for the companies. The business environment is highly competitive. Counterfeit goods create major threat chances for the big brands like Philips. Fluctuations in the exchange rates affect the trade of the company. Availability of cheaper technological and electronic appliances creates a huge competition for the company and affects its revenue. Hence, understanding all the aspects related to the sustainability aspects of the company it could be evaluated that Philips is the company which remains indulged in the practices of helping the society and developing new and innovative aspects with the effect of which direction could be provided by the company (Mainga, 2017). In short, it could be evaluated that the new plan developed by the company is feasible as it will help in spreading sustainability in the market also the project will help in developing a support system for the people who are unemployed. Understanding all the aspects related to the progress and evaluating the financial position of the company it could be evaluated that Philips is the company which can help in creating sustainability in the environment. Innovation is one of the aspects which is being focused by the company with the effect of which an assurance could be made that the new project on which it is working will definitely help the company in a growing and will also help the society attaining sustainability. Therefore, it wont be wrong if it is being said that the project initiated by Philips is feasible with the effect of which assurance could be made that appropriate support will be provided by the project of Ecommerce to the people available in the society. Employment generation and positive contribution to the economic growth makes the project feasible and effective (Reiss, 2013). Schedule S. No. Project Activities Start Months 2017-2020 End Month 2017-2020 0 Philips Project Management Oct 2017 Feb 2018 1 Collecting Information Jan 2018 May 2018 2 Adoption of the Resources March 2018 Sept 2018 2.1 Setting Goals March 2018 June 2018 2.2 Requirement Analysis June 2018 July 2018 2.3 Risk Management July 2018 Aug 2018 2.4 Indicating Process Flow Aug 2018 Sept 2018 3 Project Plan Development Sept 2018 Jan 2019 3.1 Timescale Development Sept 2018 Oct 2018 3.2 Project Deliverable Evaluation Oct 2018 Nov 2018 3.3 Module Development Nov 2018 Dec 2018 3.4 Bifurcating Activities Dec 2018 Jan 2019 3.5 Setting of Priority Jan 2019 Feb 2019 3.5.1 Developing Geographical Placements Jan 2019 Feb 2019 4 Plan Execution Feb 2019 Aug 2019 4.1 Software Introduction Feb 2019 March 2019 4.2 Project Structure Designing March 2019 April 2019 4.3 Programming April 2019 June 2019 4.4 Code Generation June 2019 Aug 2019 5 Closing Project Aug 2019 March 2020 5.1 Checklist Aug 2019 Oct 2019 5.2 Managing Change Oct 2019 Nov 2019 5.3 Report for Management Nov 2019 Jan 2020 5.4 Testing Jan 2020 Feb 2020 6 Termination Feb 2020 March 2020 Gantt Chart Project management is a very crucial task in which it is required that an organization should develop a proper plan before progressing for the future. It is required that an organization should prepare a proper list of the resources which will be required to manage the project. Developing a list of the resources required for the project management helps the company in making a proper and relevant set of estimation of the budget and time which will be required to be invested in the project. Therefore, it is necessary for the company that it should evaluate all the resources in a well in advance form before initiating the project (Pigott, Hobbs, 2016). Human Resources Human resources are the most important aspects attached to any project. It is impossible to develop any project without human resources as these are the people who develop a proper project plan, these are the people who work towards to evaluate every single coding and design information about the project (Wasson, 2012). Hence, it is necessary that Philips should evaluate all the human resources and prepare a proper list so that recruitment and selection of the required resources could be done in a proper and effective way. Resources Role and responsibility 20 Market Researchers 20 market researchers will be hired on a contract basis that will be provided the responsibility of indulging in the markets of 20 different countries. These researchers will develop a research report of each city in which information related to the needs and wants and views of people in relation with Philips will be gathered. This will help Philips in developing an effective set of understanding with the needs and wants of the people available in the market of these 20 countries. 5 IT Professional 5 IT professionals will be hired who will work in the E-commerce website of the company (Kucherov, Zamulin, 2016). These IT professionals will be hired on a contract basis that will help in designing a website which could attract the people towards it and help them in placing their orders in a proper way. 4 Members Team of Research and Development The team will ensure that the work should move according to the requirements of the people available in the market. It is important that these team members should work towards to evaluate the changes if they are applicable on the progress of the project. Physical Resources Resources Their Usage 5 Systems IT professionals hired will work on the fully upgraded systems. These systems will help in designing the E-commerce website and developing a networking system which is really effective. Vehicle Facility for the Researchers Vehicles will be provided all the 20 researchers and convenience fairs will also be provided. This will help them in saving their time and gathering an effective set of information from different parts of the countries in which they are researching. Mobile Phones Mobile phones will be provided to all the IT professionals as well as research and development team members. These mobile phones will only be used for the official purpose. Personal use will be strictly prohibited. This will help all the team members in maintaining the information system and remaining up to date (Khan, et. al., 2016). Evaluating the budget for the project of Philips it could be evaluated that the project of the company is feasible. With the help of the analysis, it could be evaluated that the project of the company is feasible. The break-even analysis will occur in 3 years and 48 days. The company will definitely earn an effective set of revenue after implementation of the project and will be able to manage its success in the market (Cengage Lea Schwalbe, 2015). Conclusion At the end, it can be concluded that the project initiated by Philips is feasible which will help the company in attaining success in the market. It is required that the companies available in the market should work towards to develop a proper plan and should work towards to manage the things according to the plan. Indulging in the activities of project management and market research always provides an effective set of solution to the company. It is necessary that the company should evaluate all the aspects related to the project and should evaluate whether it is feasible or not. This will help the company in making an effective set of the decision of whether it should go with the project or not. 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